The client's script, the entire visual production in AI.
A brand film for the English school Rockfeller. The client brought the script; the entire visual production was developed with AI tools, art direction and motion design.
Images that used to take weeks, now in days — without giving up direction.
The client arrived with the script finished. The question wasn't what to tell, it was how to produce it with the budget and the deadline that actually existed — which is exactly the scenario where the generative pipeline stops being an experiment and becomes a production tool.
With the script given, art direction carries the film: setting a standard of light, colour and framing strong enough that scenes generated separately look like they came out of the same production.
Each scene of the script becomes a still plate and goes through versions until it lands. That's what lets you adjust art direction with the client before spending a single second on video rendering — and it's the biggest real saving in the process.
The approved plates get their movement and are finished with motion design and grading — from the first frame to delivery.
Images that used to take weeks, now in days — without giving up direction.
