Modelling, rendering and animation in advertising production. This is the technical base that holds up everything else: after years deciding camera, light and material in 3D, you don't treat generative imagery as a lottery.
For the campaign “A Nova Sabesp tá com tudo, investindo os tubos”, we built a procedural pipe system that allowed continuous camera moves with no cuts. The main piece then produced animated adaptations in several formats and high-resolution renders for OOH and print.
Format adaptations
A 3D character library built to render at scale: each figure in several poses and environments, with key visuals and detail crops. The work here isn't modelling one good-looking character — it's modelling one that survives appearing across dozens of pieces without losing its identity.
Product render and animation: material, reflection and microtexture resolved in 3D, where each of them can be controlled independently.
Launch film for the app, from storyboard to animation. The frames below are the original storyboard — the same logic of resolving the piece on paper before spending render time, which today repeats itself with the plates.
